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Introduction to Public Relations will give students an understanding of the role of Public Relations (PR) professionals through an analysis of the nature of public relations and its historical development in Australia. The course will provide an understanding of publics and audiences as they relate ... More
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Course synopsis
This course examines public relations research, planning and program management in depth. Students apply techniques in situation analysis and public relations audits to real organizations and prepare comprehensive programs to the implementation stage. The relevance of public r... More
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